Harry Potter 4th Highest Movie Gross

Harry Potter’s latest screen outing boosted cinema box office takings in November, as cinema advertising hit £9m for the month.

Admissions were up 4.3% on the previous year and were equivalent to one in four people in the UK, at 15.2 million.

In the run-up to Christmas, drink advertising led the media categories onscreen, with buyers spending £3.5m according to Nielsen figures. Telecoms and leisure equipment came close behind.

Unilever spent the most with a £1.6m ad budget for November, followed by Orange at £1.1m and Toyota on £997,000.

Box office takings for Harry Potter and the Goblet of Fire, at £31.6m, topped that for the remainder of November’s top ten films combined.

The film broke records for the biggest-grossing opening weekend in history, as well as individual records for biggest Friday, biggest Saturday, and biggest Sunday takings.
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