“If you can’t explain it simply, you don’t understand it well enough” Albert Einstein
Often time, as a veteran web developer have a common problem with any Web project, failure to plan. The same issues come up repeatedly in every website project, in order to help our client, our team or ourselves. I recommend to use the 3×3 method.
The three by three (3×3) method is consist of 3 boxes, each with three lines underneath.
Sketch a simple illustration in the boxes, then write 3 words on the lines underneath. Explain what, why and how.
What– what does your product do? what is your primary goal for building an online presence? (Market Research)
Why – Why people need your product? what’s the benefit? Make a good heading, slogan, good tagline or statement
How – How is a differentiator. How can we attract your target audience? Perhaps an innovative piece of functionality or a cost indicator.
Don’t be deceive, this is hard work. By constraining yourself to an extreme level, you’re forced to boil down your product and website to its bare fundamentals.
Your use of language has to change. Do away with determiners and adjectives and concentrate on verbs and nouns, whilst avoiding lists and maintaining a semblance of a sentence for each panel.
This is the first part of the exercise, designed to help you establish what the core of your product or website offering is.